In 2024, Royal Worlington & Newmarket Golf Club, renowned for its historic nine-hole course, sought to modernise its online presence to reflect its esteemed heritage and attract a new generation of golfers. They partnered with 9 Iron Media, a Suffolk-based golf-specific marketing agency, to design and develop a website that encapsulates the club’s rich history and unique charm.
Understanding the Club’s Legacy
Royal Worlington, often referred to as “The Sacred Nine,” has been celebrated by golfing legends like Herbert Warren Wind and Bernard Darwin for its exceptional course design. Recognising the importance of this legacy, 9 Iron Media aimed to create a digital platform that honours the club’s traditions while providing a seamless user experience.
The Design and Development Process
1. Collaborative Planning
9 Iron Media engaged closely with the club’s management to understand their vision, goals, and the unique aspects of the course that needed highlighting.
2. Brand Identity Enhancement
Building upon the club’s existing branding, the agency refined visual elements to ensure consistency across digital and physical platforms. This included modernising the logo and selecting typography that reflects the club’s prestige.
3. Responsive Website Design
The new website was developed to be fully responsive, ensuring optimal viewing across desktops, tablets, and mobile devices. The design emphasised high-quality imagery, intuitive navigation, and easy access to essential information for both members and visitors.
4. Content Integration
Incorporating the club’s rich heritage, the website features dedicated sections on its history, course details, and visitor information. Engaging content showcases what makes Royal Worlington a distinguished destination for golfers.
Launch and Ongoing Support
Upon completion, the website was launched to positive feedback from members and the broader golfing community. 9 Iron Media continues to provide proactive management and creative support, ensuring the website remains current and continues to serve as a valuable resource.
This collaboration between Royal Worlington & Newmarket Golf Club and 9 Iron Media exemplifies how a thoughtful, well-executed digital strategy can honour tradition while embracing modernity.
